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16 minutes If you run any site with a large audience, it’s easy to fall into the trap of producing just any old content and forgetting why people followed you in the first place.
Though what I’m about to share in this post is going to be highly focused on paid traffic, there are a large number of insights for those who have no interest in doing the same.
I used a terrible image which was much smaller than the Facebook allowed dimensions and really didn’t get to test more than 2 headlines properly, but it was nice to see how big a difference just a headline makes once again.
I do enjoy this kind of data; especially when you can get it so fast. I’ve been told that getting anything above 0.1% or 0.2% is something to be happy with, so nearly hitting 0.4% gave me a little bit of a boost. Now that I had a small grasp once again on how to put ads together, I decided to go for some conversions.
But they are going to tell you they’re in a certain niche, using a certain angle, and they’re profiting XXX per day.
You’ll get pushed in the right direction, but you are expected to put in some effort.
For an un-optimised campaign, I paid .74 for 120 page likes. This is for a website where I sell software, but not in the marketing niche.
I also ran a case study for the main site I feature in Backlinks XXX, but don’t have too much to show for that at the moment.
Two observations can be made: : Just because something is getting a lot of clicks, it doesn’t mean it will convert.
My 3rd most clicked ad actually had the best conversion rate.